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FUTURE-PROOFING YOURSELF HAS NEVER BEEN MORE IMPORTANT — OR LUCRATIVE.

Consumer Agents. De-growth. Generation Beta. These are anything but boring times.

To keep up and take action, rely on our Trend Intelligence Platform to supercharge you with crucial consumer trends and insights — plus AI-powered ideation tools to turn them into your winning new concepts, products and campaigns.

Goodbye, overwhelm. Hello, opportunity ??

Start your free 7-day trial
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SUPERCHARGE YOURSELF

Discover-Ideate-Upskill

 

1. FOREVER IN THE KNOW

No time for endless research? Our platform enables you to instantly discover emerging trends and business opportunities — while saving you countless hours 

2. WINNING INNOVATIONS

Use the platform's AI-powered ideation tools to turn your discoveries into new concepts, products or campaigns for your customers or clients — for the better

3. LEARN AND PROSPER

Upskill yourself with all of the platform's snackable training courses and tools — a trend-driven mindset is a joy forever!

FULL ACCESS TO ALL FEATURES

From our Trend Framework and Innovations Database to our Trend Reports and AI-powered Ideation Tools, the platform enables you to turn overwhelm into your opportunity.

View all 10+ platform features

Join 11,000+ empowered members, from Hong Kong to Germany

Client cases

What our platform members are saying

HH Global ????

Chief Sustainability Officer

"We're harnessing the power of TrendWatching’s Trend Intelligence Platform, gaining access to valuable consumer trends fuelling our ability to anticipate market shifts and identify opportunities for our clients. Overall, it empowers our team to stay ahead in a rapidly evolving landscape"

Leading Health Brand ????

Senior Marketing Director

“The platform's AI ideation tools are a huge help across our diverse team, from product designers to digital marketers. The healthcare use-cases are spot-on”

Mobile Payments Provider ????

UX Researcher

“The trend-driven ideation tools are incredible, exactly what I need to make sense of 2025 trends!”

Pearson ????

Senior Strategist — Consumer & Cultural Insights

“The TrendWatching platform doesn’t just deliver by providing us with a vast amount of purposed innovations, it also gives a deeper understanding into how these innovations are relevant and why they should be on our radar”

Global QSR Brand ???? ??

Foresight Manager

“TrendWatching’s global coverage and innovation data make this platform an invaluable resource. The Innovation Database is a personal favorite!”

Global Advertising Agency ???? ??

Chief Strategy Officer

"TrendWatching plays a key role in our strategic process, helping us to spot cultural trends that truly matter to the brands we work with"

1-Brands_agencies
B2C, agencies, consultancies

The platform is used by 11,000+ members at 100s of B2C brands, agencies and consultancies, universities, NGOs and governments. Worldwide. From WWF to Uber to Bain to IKEA to Google to TBWA to Bancolombia.

2-Small_big
Radically affordable

World-class trend intelligence, made radically accessible? We've got your you covered. 

Whether you’re a nimble startup or a global giant, our pricing puts powerful, pro-grade insights within instant reach. No inflated costs. No gatekeeping. Promise.

 

3-Industries
Across industries & disciplines

Reflected by the wide variety of our clients, we cover all major industries, from Financial Services to F&B to Mobility.

Our platform is also used by a wide variety of professionals: from Marketing Managers and Heads of Innovation to Account Directors and Chief Learning Officers.

4-Global_local
Globally & locally

With our analysts, spotters and clients hailing from over 80+ countries, rest assured that our platform's intelligence is both global and local in nature.

And if you have any region-specific questions about the platform's intelligence, our Ask An Analyst service is just a chat away. 

Latest Platform News

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GATHERGROUND

NEW | Monthly report series covering a must-know, cross-industry topic.

Issue #5 explores GATHERGROUND, exploring how the spaces people gather in are changing — and not every brand gets an invitation.

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Live Onboardings: Sept - Nov 2025

Announcing new live onboardings, on 10 September,  15 October and 11 November 2025.

Whether you're new to TrendWatching or just want a refresher, these 30-minute live onboardings will give you the key tips and tricks you need to get the most out of our trend intelligence platform.

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AI-powered Ideation Tools

New versions of our AI-powered Ideation Tools are online, helping you to turn trends into action — instantly!

Try out ProductLabSCENARIOOOH, CampaignCrafter and more.

Log in | Free Trial

Latest AI Innovations Round-Up

Access the latest, smartest AI-powered products, services and experiences from leading B2C brands like Uber, Nordstrom, Air India, Carrefour and many more ?

Log in | Free Trial

New Course on AI x Ideation

Our new, future-focused AI-Driven Innovation course is here to help you turn emerging consumer trends into AI-powered innovation — continuously, proactively and autonomously ??

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Riz-round

Ready to discover your next breakthrough?

Instantly get going with our free platform trialno card needed.

Oh, and if you have any questions, just fill in the below.
Riz Razak, our APAC Business Development Director, will get back to you asap.

 

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Join 100,000+ trend enthusiasts already forever in the know ?

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